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Alexsoy | RM Spotlight Feature

The Rooted Minds Blog is back with another amazing Spotlight Feature, where we shine a light on creatives, artists, and entrepreneurs that are making strides to take their careers to the next level. This is a platform where we can celebrate the success stories of members of our community, friends, and newly discovered creatives. Join us in learning more about a new Latin music artist that has recently surpassed 300k streams and looking to leave an even larger impact on the industry.

BIO: Born in Venezuela and raised in Mexico from the age of nine, I, Alexsoy, have been deeply influenced by the vibrant musical cultures of these countries. My journey in music began in Mexico, where I was captivated by the diverse musical styles and rhythms. This early exposure to a variety of music genres shaped my character and prepared me for my future career in the music industry.

During my high school years, I began engineering and recording for other artists. Although I had a deep desire to sing, I didn't have the opportunity until I acquired my own equipment. This allowed me to experiment with my vocals and deliver a unique musical experience. I started finding my own sound, a process that was both challenging and rewarding.

As I entered college, I continued to pursue my passion for music. I was fortunate to connect with talented producers who shared their knowledge and expertise with me. This led me to create "Love in Spanish," a concept that blends various musical cultures. This project represents my love for music and my desire to create a unique sound that resonates with listeners worldwide.

In 2017 and 2018, I had the opportunity to tour with Master P and Sons of Funk Nirvana and the whole No Limit Records Team, performing in the Bellco Theater and several cities in the southern United States. This experience allowed me to connect with my fans on a deeper level and further develop my performance skills.

Throughout my career, I've had the privilege of working as an engineer and songwriter for numerous artists worldwide. My music is now featured in over 1300 music libraries and is played on over 8500 radio stations. My tracks, such as "Delirio," "Drive me Crazy," and "Fly," have gained significant popularity, with "Girla" being my most streamed track.

Recently, "Love in Spanish" has reached nearly 300,000 streams, contributing to my overall count of half a million streams. This success has led to plans for a tour in the coming months, further propelled by the very expected single, "La Culpa."

In my college years, I also ventured into door-to-door sales, a challenging and rewarding experience that introduced me to the world of self-development. This experience taught me valuable lessons about resilience, adaptability, and the power of self-improvement.

Today, I continue to strive to reach my full potential and create a legacy of success for myself and my family. I am Alexsoy, and this is my story.


We've had the opportunity to check out some of Alexsoy's music and have been impressed by his creativity, talent, and hard work. We are looking forward to the strides' that he plans to make. We are also super thankful to the artists that Alexsoy has shared with us. It has given us new stories to learn and new artists to support.




Presented by

The Rooted Minds Blog

RM: What has been your journey to being in the field that you’re in today? (Artist, Musician, Athlete, Entrepreneur, Business Owner, Creative, Etc.) What has been the most impactful lesson that you've learned?

AS: My journey to where I am today has been a fascinating one, filled with ups and downs, triumphs, and lessons. I started as a musician, deeply passionate about creating music that resonates with people. Over time, I realized that music is not just an art, but also a business. This realization led me to delve into the business side of things, learning about marketing, branding, and the economics of the music industry.

The most impactful lesson I've learned throughout this journey is the importance of consistency. Consistency in creating music, consistency in engaging with fans, and consistency in learning and growing as an artist and a business owner. I've found that consistency is the key to longevity in this industry. It's not just about creating a hit song or having a successful album, but about consistently delivering quality music and engaging with your audience over time.

Turning my music into a brand was a significant part of this journey. It's not just about the music I create, but also about what I represent as an artist. My brand is a reflection of my values, my style, and the message I want to convey through my music. This has been a crucial aspect of my success as a musician and a business owner.

In conclusion, the journey to where I am today has been a process of continuous learning and growth. The most impactful lesson I've learned is that consistency creates longevity, and if you're passionate about what you do, you're already on the right path. Turning my music into a brand and a business has been a significant part of this journey, and I'm excited to see where it takes me next.

RM: For those who may not know, how did you develop the name or concept for your business or project?

AS: The name Alexsoy was not something I consciously came up with, but rather a name that found me. In my early years of venturing into the music industry, people around me started calling me Alexsoy. It was a name that resonated with me, a name that felt connected to my beginnings and my journey in music. So, I embraced it and it has stuck with me ever since.

As for the concept behind my brand, 'Love in Spanish', it is deeply rooted in my Latin heritage and my passion for love songs and Spanglish music. Spanglish, a blend of English and Spanish, reflects my own blend of cultures and influences. This concept inspired me to create a unique fusion of R&B, Latin, and even African sounds, a nod to our ancestral roots.

'Love in Spanish' is more than just a name or a concept, it's a representation of who I am as an artist. It's a celebration of diversity, a fusion of cultures, and a testament to the power of music to transcend boundaries and bring people together.

RM: 1) Tell us about your inspiration behind an upcoming project. 2) What do you hope to accomplish and what do you hope people take away from it?

AS: The inspiration behind my upcoming project, 'Love in Spanish Volume 2', is deeply rooted in the essence of the first volume. 'Love in Spanish' is more than just a concept, it's a reflection of who I am as an artist. It's a celebration of diversity, a fusion of cultures, and a testament to the power of music to transcend boundaries and bring people together.

With 'Love in Spanish Volume 2', I aim to continue this journey of musical fusion. I'm not afraid to expand my horizons and collaborate with artists from around the world, artists who bring their unique sounds and influences to the table. My love for music knows no boundaries, and I believe that this openness to different sounds and cultures is what makes 'Love in Spanish' so special.

What I hope to accomplish with 'Love in Spanish Volume 2' is to create a musical experience that people can relate to, regardless of their background or where they come from. I want to blend different sounds and genres together to create something beautiful, something that resonates with people on a deep level. I want people to listen to 'Love in Spanish Volume 2' and feel a sense of connection, a sense of unity. Because at the end of the day, that's what music is all about - bringing people together.

RM: What have been some effective ways that you've marketed yourself in your space and industry?

AS: Marketing myself in the music industry has been a journey of exploration, learning, and building genuine connections. One of the first and most effective steps I took was to register myself as an artist early on, even before I started making music. This gave me a solid foundation and a sense of legitimacy in the industry.

Networking has also been a crucial part of my marketing strategy. But I'm not just talking about exchanging business cards at industry events. I'm talking about building genuine, lasting friendships with people in the industry. These relationships have not only opened doors for me, but they've also enriched my life in countless ways.

Social media has been another powerful tool for marketing myself. But it's not just about posting content. It's about creating content that resonates with people, content that tells a story and builds a connection with fans.

And finally, one of the most effective ways I've marketed myself is by leveraging my skills and knowledge as an artist. I've traded my expertise for beats, features, and other opportunities. This has not only helped me grow as an artist but it's also helped me build valuable relationships in the industry.

Marketing is a constantly evolving field, and I'm always looking for new ways to connect with fans and make my mark in the industry. I'm excited to continue learning and growing in this area.

RM: How have you grown as an entrepreneur or creative in the last 5 years and who's been influential in that process?

AS: In the last five years, my growth as an artist, musician, and entrepreneur has been exponential. I owe a lot of this growth to the unwavering support of my family and friends who have been with me through the highs and lows of this journey.

My trusted producers, Santana, and my musical mentor, John Fontenot, have been instrumental in my growth. They've not only helped me refine my craft but also helped me understand the intricacies of the music industry.

Over the years, I've also developed a platform for myself as AlexSoy, a platform that allows me to share my music and connect with fans. This has been a significant part of my growth as an artist and entrepreneur.

Mentally, I've become stronger and more resilient. The music industry can be a tough place, but the challenges I've faced have only made me more determined to succeed.

In recent years, Cuban Diva and the Hip Hop Live Review team have been a significant influence. Their support and collaboration have been invaluable, and I'm excited about what we can achieve together in the future.

I'm looking forward to the next five years and beyond. I'm excited about the opportunities to learn, grow, and make an impact in the music industry. I can't wait to see where this journey takes me next.

RM: What are some short-term goals that you are working towards, that friends and supporters can help you with?

AS: Right now, I'm focused on promoting "La Culpa," a track I've collaborated on with Cuban Diva. Our short-term goal is to get this song played on as many radio stations, podcasts, and shows as possible. Any help in spreading the word about this track would be greatly appreciated.

At the same time, I'm working on my next project, "Love in Spanish 2". I'm aiming to complete this within the next few months and get my band together. I'm a firm believer in teamwork and I'm always open to collaborations.

One way friends and supporters can help is by visiting Subscribing to the page, purchasing some merch, or even just letting me know where they're from can be a huge help. I'm planning on using this information to put together tours in the future.

So, in short, any support in promoting "La Culpa", contributing to "Love in Spanish 2", or helping me plan future tours would be incredibly helpful.

RM: What are one or two things that keep you grounded? How do you practice good self-care or how can you practice it better (if you've been lacking in that area)?

AS: One of the key things that keeps me grounded is staying connected with my family. They know me for who I truly am and can always bring me back down to earth if I ever lose touch with my roots. They also provide me with the motivation to continually strive for improvement.

When it comes to self-care, I place high importance on physical fitness and nutrition. I work out five times a week, including one cardio session. I could talk about fitness all day, but let's just say it's a big part of my life.

Nutrition is also crucial for me. I follow a strict meal plan, not because I'm preparing for a competition, but because I want to always be in top shape. Eating well helps me maintain high energy levels, feel good, and look my best. I believe that taking care of my body is one of the best forms of self-care I can practice.

RM: What are some words of wisdom or encouragement for upcoming creative entrepreneurs that you'd like to share?

AS: My biggest piece of advice for upcoming creative entrepreneurs and people in similar situations is to stay consistent. Consistency is the key to creating a lasting legacy. If you truly love what you're doing, don't ever stop, no matter what position you find yourself in. Remember, I'm speaking to myself as much as I'm speaking to you.

I also want to stress the importance of taking care of your body. A healthy diet leads to a healthy mind, and with a healthy mind, you can create greater paths for yourself. Good nutrition can truly transform your life.

Lastly, I want to encourage everyone to read books. Books have played a huge role in my personal growth. There's a wealth of knowledge out there, just waiting to be discovered. It's all just a book away.

RM: What has been the best piece of advice you have ever received in reference to your career and industry?

AS: One of the best pieces of advice I've ever received didn't come from someone in the music industry, but from someone who knows a lot about life and hard work - my mother. She has given me invaluable advice throughout my journey, and much of my career has unfolded the way it has because of her wisdom. So, I want to encourage everyone to listen to their family and their close ones. These people know you best and often have your best interests at heart.

Additionally, finding a mentor can be incredibly beneficial. Look for someone who has been in your position and knows the ropes. I've been fortunate enough to have such a mentor, and I'm incredibly grateful for their guidance.




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More about Dom Root

I am from Inglewood, California, currently working in Phoenix, Arizona as a Sound Engineer (Live, Recording, and Mixing). I am a Music Producer and Creative Artist looking to build a portfolio and live performance opportunities. I graduated from Arizona State University studying Creative Writing and Philosophy. I later studied audio production technologies at Mesa Community College, before taking on more freelance work.




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